Shaun Latip — Senior Product Designer & Design Engineer

Senior product designer and design engineer who works end-to-end, from problem framing and information architecture to production React. Led Playlist's first LLM product from pilot to 89% support deflection, and now leads design for its agentic AI platform.

Shaun works across the traditional boundaries of design, product, and engineering, owning problems end-to-end. Before designing software he was a frontend engineer at Castyr and a design researcher at Brown's Language and Thought Lab. He is drawn to how structures shape behavior and access, and thinks of software as the most important built environment we have today.

Highlights:

• Promoted twice in 2.5 years; lead designer across three squads on a 25-year-old B2B platform serving 42,000 fitness and wellness businesses in 128 countries.
• Led Playlist's first LLM product — a support assistant grown from a 500-studio pilot to ~120k conversations per quarter at 89% deflection, with a V2 interface built directly in code that lifted daily active users 26%.
• Design lead for the agentic AI platform: modeled 23 use-case flows into 8 reusable conversational primitives and built the prototype and evaluation program that serve as its design spec.
• Ships production React and TypeScript alongside engineers — a genuine design-engineer, not a designer who dabbles.
• Settings modernization cut related support cases 38% year over year (1M+ searches, 178k monthly interactions).
• Hackathon '25: 3rd of 41 teams for a Figma Code Connect and AI page-generation workflow, now a company priority.

Selected work:

• Mindbody AI (Design Lead + Design Engineer, 2023 – active) — Zero-to-one design of Playlist's first LLM product — a support assistant grown from a 500-studio pilot into the front door of support for every customer (~120k conversations per quarter at 89% deflection; a V2 built directly in code lifted daily active users 26%) — now evolved into an agentic platform where any squad ships actions on one cohesive system.
• Settings (Lead Designer, 2024) — A settings framework built on search. In-page navigation and search cut related support cases 38% year over year (1M+ searches, 178k monthly interactions); the table, side-nav, and flyout patterns became the squad's shared design system.
• Appointment Setup (Lead Designer, 2025) — Ground-up redesign of Mindbody's most error-prone setup area. Flattened the page around the median customer's catalog and moved pricing and staff editing into a search-first side panel — cutting appointment-related support cases 22% and edit time 16%; its patterns seeded the design system.
• Corporate Platform (Design Lead + Acting PM, 2026) — Design lead and acting PM for an 8-tool modernization of multi-location enterprise admin. Wrote the design principles and product gates the roadmap now cites, and shipped Pricing Options and Promotions across the corporate toolset.

For a fuller machine-readable briefing, see /llms.txt.